Hi there, I'm Rachel!
I’m not just a designer—I’m a storyteller, a strategist, and a passionate advocate for brands with purpose. My mission? To turn your vision into a powerful online presence that connects, inspires, and makes an impact.
Founder and creative visionary
Let’s rewind a bit...
From the very start, I’ve been drawn to the intersection of creativity and strategy. My background in design, marketing, and photography gave me the tools to create impactful work that goes beyond aesthetics. After working for some great companies, I realized I wanted something different—something more personal and meaningful than what a big design firm could offer.
In 2017, I took a leap of faith, and said goodbye to my 9-to-5. Sine then, I’m still doing what I love, collaborating with clients all over to turn their ideas into designs that are as powerful as they are beautiful.
Now, I’m here to help you bring your vision to life. Let’s create something unforgettable!
I believe that great design is more than just pretty visuals; it’s about capturing the soul of your brand and bringing it to life in a way that resonates with your audience. My approach is rooted in intention and collaboration, ensuring that every design decision serves your bigger picture.
With years of experience and an eye for detail, I specialize in transforming ideas into strategic and stunning brands. Whether we’re building from the ground up or elevating what you already have, my goal is to create work that not only looks beautiful but feels right—authentic, impactful, and unforgettable.
Designing with purpose and passion
A seamless, enjoyable experience
Working with me is like having your own creative partner in crime. I’ve perfected a seamless, efficient design process that takes the stress out of branding and web design. From my signature Design in a Day service to in-depth custom projects, I make it easy (and fun!) to achieve a polished, professional brand.
I’m not here to just make things look nice. I’m here to help your business grow, thrive, and shine online. Let’s design with intention, have a little fun along the way, and create something extraordinary together.
I'm a mom
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Being a mom keeps me grounded and inspired. My time with my family reminds me of the importance of family, and balance which I pour into every project I take on.
Fun fact: My son and my husband share the same birthday!
I'm a wife
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My husband Brian also runs his own business. We get what it takes to balance priorities, and support each other through the highs and lows of entrepreneurship.
Fun fact: Brian and I went to the same high school but didn't know each other until years later.
I have two German Shepherds who are a big part of my life. They remind me to embrace playfulness and unconditional love—qualities I carry into my design work, making each project feel just as meaningful and intentional.
Fun fact: Hawk & Kane are half brothers!
I'm a dog mom
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Traveling opens my eyes to new ideas, and fresh perspectives. All of these experiences feed into my creative process and help me see things from a bigger lens.
Fun Fact: Over the past few years, my family and I traveled to 37 states in an RV.
I'm a travel enthusiast
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We begin with a discovery call to align on your project and ensure we’re the right fit to work together. During this conversation, I’ll take a deep dive into your business, budget, and goals to fully understand your vision. From there, I’ll develop a strategic plan to guide the entire design process seamlessly.
Discover & Connect
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The branding journey starts with a solid foundation: brand strategy. I’ll provide you with an onboarding guide and detailed brand questionnaires to clarify your business goals, core values, audience, and overall vision. If we’re also building a website, this is the time to gather essential content like photos and website copy. This step sets the stage for creating a cohesive, intentional design that truly reflects your brand.
Strategy & Inspiration
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Here’s where the fun begins! Using the information you’ve shared, I dive into the design process. I start with a carefully curated mood board to establish the overall look and feel of your brand. From there, I develop your color palette, typography, logo variations, and more—every detail meticulously tailored to your business.
Design & Collaborate
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Once the initial design is complete, we’ll hop on a video call to review it together. This is where we fine-tune the details, making sure every element aligns with your vision. I’ll incorporate your feedback, ensuring the final design is polished, functional, and something you’re truly excited to showcase.
Review & Refine
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It’s time to share your new brand with the world! I’ll handle the launch process, ensuring everything goes smoothly. You’ll receive all the necessary branding files, resources, and guidance to confidently manage your new brand or website moving forward. Together, we’ll celebrate your fresh, elevated look—designed with purpose and built to last!
Launch and celebrate!
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