Urban Furniture Company came to me for a complete rebrand and custom website that would elevate their online presence and showcase the exceptional quality of their handcrafted furniture.
The new identity combines timeless design with a modern feel, creating a cohesive brand experience that highlights their craftsmanship and helps connect with homeowners, designers, and builders alike.
About the project:
Services: Custom Branding
Urban Furniture Company
A classic serif wordmark gives the brand a sense of permanence, quality, and confidence. The typography feels elevated without being trendy, ensuring the identity will stand the test of time, just like the furniture itself.
The custom woodgrain illustration woven into the "U" is a subtle nod to the natural materials and handcrafted process behind every piece. It immediately communicates that this isn't mass-produced furniture, it's built with intention.
The combination of clean typography, generous spacing, and an earthy color palette creates a brand that feels both contemporary and rooted in traditional craftsmanship. It bridges the gap between modern interiors and enduring, handcrafted furniture.
"Working with Rachel was one of the best investments we've made in our business. She didn't just create a logo and website, she helped us clearly define who we are and how we communicate what makes us different.
From the very beginning, she took the time to understand our story, our values, and where we wanted to take the business. The rebrand feels like us, just elevated. The new website showcases our work in a way we never could before, and the entire process was organized, collaborative, and far less overwhelming than I expected."
-Brian
