Beauty Gym Aesthetics
Services: Design in a day
About the project:
Collaborating with Kelly to refresh her brand and website was an incredibly rewarding experience. Her dedication to empowering clients and fostering connections with other businesses is evident in every facet of her work. Together, we crafted a brand that beautifully captures the essence of her two locations and highlights the exceptional services she provides.
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The logo pairs a bold, modern serif font for "Beauty Gym" with a complementary cursive script for "Aesthetics." This contrast creates a sophisticated yet approachable feel, reflecting both professionalism and beauty.
The flowing, looped element from the cursive script subtly intertwines with the serif letters, adding a graceful and artistic touch. This detail enhances the luxurious and refined aesthetic.
The design gives prominence to "Beauty Gym" through its bold, uppercase serif font, while "Aesthetics" in the softer, flowing script complements it without overpowering. This creates a clear hierarchy, ensuring readability and elegance in the overall composition.
"Wow, wow,wow! I’m still smiling at all of the branding and website design Rachel created! I had some wild,unorganized thoughts and gave her free reign for somewhat of a rebrand and incorporation of multiple locations for my beauty business. I could have never envisioned the perfection she delivered! She is fast,efficient and so accommodating! I’m so proud of what my business now reflects because of her expertise and ideas. Thank you Rachel! I am telling everyone about you and will continue to support you as I grow!"
-Kelly
