I worked with Alyce to craft a welcoming, intentional brand for her therapy practice that perfectly captures the connection between nature and mental well-being.
Every element, from the logo to the color palette, is designed to evoke calm, warmth, and approachability, making therapy feel less clinical and more human.
About the project:
Services: Design in a day
Greenhouse Therapy Co.
The serif font used in "greenhouse" conveys a sense of professionalism and trustworthiness.
The subtle incorporation of a small leaf within the word "greenhouse" adds a natural and organic touch, aligning with the theme of growth and wellness.
The contrasting smaller, all-caps "THERAPY CO." in a sans-serif typeface adds balance and modernity, creating a clean, polished look.
"This is my second time working with Rachel on my business branding. After a few years of growth, it was time to rebrand and refresh. She spent a great deal of time analyzing my business to the core, to ensure that my rebrand would focus on the new messages I was looking to get across to my clientele. Once again, she completely blew me away with her detail, thoughtfulness, and true emotional investment in producing something that we both loved. Thanks so much, Rach!"
-Alyce
