About the project:
I worked with Muttz Dog Lounge to create a fun and intentional brand that celebrates their mission of being a welcoming haven for every dog and their person, just like a perfectly fitting puzzle piece.
Every detail, from the abstract shapes representing different dog breeds to the vibrant color palette, is designed to bring energy and connection to life. The clean and simple primary logo balances the playful elements—plus, the wagging tail detail is a personal favorite!
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Muttz Dog Lounge
Services: Custom branding and website
The bold, rounded letterforms give the logo a fun and approachable feel, perfectly reflecting the inviting and casual nature of a dog lounge.
The placement of "dog lounge" in a curved alignment along the tail adds a modern and creative touch while maintaining balance within the design.
The swooping curve on the "z" is not just decorative—it’s dynamic! The tail wagging brings the logo to life and reinforcing the joyful, energetic spirit of the brand.
"It was as a great experience, not knowing each other at all, I quickly felt very comfortable talking about a life impacting endeavor and working as a team to create a great brand, Ihad a blast!!!"
-Patrick
