About the project:
I worked with Saucy Suraci to create a bold, playful brand and website that captures the vibrant spirit of Upstate NY.
With thoughtful design and intentional storytelling, the project captures the vibrant, sassy energy of Kristen and the small businesses she supports. The result is an engaging platform that celebrates local food, shopping, and experiences with a fresh and approachable perspective.
Saucy Suraci
Services: Design in a day
Visit website
Watch Instagram reel
The bold, rounded typography exudes a fun and approachable vibe, perfectly aligning with Kristen's playful and sassy personality.
The bold, rounded typography exudes a fun and approachable vibe, perfectly aligning with the Kristen's playful and sassy personality.
The whimsical detail on the letter "i" in "Suraci" adds a touch of sparkle and individuality, reinforcing the brand's sassy flair.
"Rachel completely redid all my branding and website and absolutely crushed it! She brought my vision to life and was so wonderful to work with. She is truly skilled at her craft. I cannot recommend working with her enough!"
-Kristen
