The truth is that we have all seen a shift in social media engagement. We can’t control the algorithm but we can control how we show up! Here are 4 things you should be doing on social media to help with your overall engagement:
What can your audience take away from your post? Ask yourself this everytime you create content. It will help sift out any unnecessary fluff.
Hashtags can help boost your reach. However, you want to make sure you are only using hashtags that are relevant to your post. Using unrelated or generic hashtags will actually hurt your engagement.
Instead of just liking a photo, start a conversation, ask questions or send someone a message. Think outside of the box!
Consistency is key! Come up with a plan for how often you will post each week and stick to it. Being consistent will allow your brand to stand out and build relationships with your followers.