If you take the time to sit down and plan your content, this will carry more value because you can evaluate your goals and create content surrounding this. If you create content on the fly, it will probably be something you threw together without giving it much thought.
Let’s face it, at the end of the day you have to run your business and if you are a business owner you wear many hats. Social media can often get pushed to the side unless you block off time for it. This can result in a lack of consistency which will hurt your overall social media growth. Try blocking off time each month to plan at least a month’s worth of content!
If you set aside time to batch your social media content, I guarantee you will get a lot more done in less time when you have fewer distractions and you can look at it as an overall plan rather than a day by day task.