What is the difference between a logo and a brand?
A logo is just one graphic element while a brand is a combination of your business strategy as well as multiple graphic elements such as:
Brand Design Elements:
• Mood Board
• Color Palette
• Typography
• Mulitple Logo Variations
• Patterns
• Icons
• Illustrations
Brand Strategy:
• How you show up
• Your goals & values
• Business messaging
If you really want your business to resonate with your target audience, you need a brand, not just a logo!
