A logo is just one graphic element while a brand is a combination of your business strategy as well as multiple graphic elements such as:
• Mood Board
• Color Palette
• Mulitple Logo Variations
• How you show up
• Your goals & values
• Business messaging
If you really want your business to resonate with your target audience, you need a brand, not just a logo!
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Are you DIY-ing your branding? Download this checklist to make sure you are set before launch!