What is the difference between a logo and a brand?

A logo is just one graphic element while a brand is a combination of your business strategy as well as multiple graphic elements such as:

Brand Design Elements:

• Mood Board

• Color Palette

• Typography

• Mulitple Logo Variations

• Patterns

• Icons

• Illustrations

Brand Strategy:

• How you show up

• Your goals & values

• Business messaging

If you really want your business to resonate with your target audience, you need a brand, not just a logo!