Sticking with one logo variation can limit your brand. Think about utilizing these three types of logos variations for your business:

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Primary Logo

A primary logo is the main graphic that represents your business and is used most often. 

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Secondary Logo

A secondary logo is an alternative option to your primary logo. This design may eliminate some text or rearrange the elements to improve readability in different spaces.

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Submark Logo

A submark logo is the most minimal variation in your logo suite. Submarks are intended for online use or when you must resize your logo to a small format.

Multiple variations will make sure your brand is flexible and consistent across any platform!