A primary logo is the main graphic that represents your business and is used most often.
A secondary logo is an alternative option to your primary logo. This design may eliminate some text or rearrange the elements to improve readability in different spaces.
A submark logo is the most minimal variation in your logo suite. Submarks are intended for online use or when you must resize your logo to a small format.
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Are you DIY-ing your branding? Download this checklist to make sure you are set before launch!