Services: Rebrand & Website Redesign
JODIE BECKER FITNESS
Working with Jodie Becker Fitness on this project has been an absolute pleasure. As Jodie has grown over the years, her focus has shifted to triathlon coaching, and she needed her branding to reflect this.
Since Jodie is the brand, we focused the main design on the JB symbol, her initials. We added a water-like mark, a node to the organic elements of triathlons such as water, bike spools, and road tracks.
MOOD BOARD
COLOR PALETTE
“Finding Rachel has been so so so beneficial for my business. Her creative genius helped me to establish a brand that is very close to my heart. She truly cares about my success, and it shows in all of our conversations and her work. I would highly recommend her to help you take your brand to new heights.”
-JODIE
LOGO HISTORY
PRIMARY LOGO COLOR VARATIONS
PRIMARY LOGO
ICONS
GRAPHIC TEMPLATES
LINEAR VARIATION
SUB-MARK LOGO
