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Services: Rebrand & Website Redesign

JODIE BECKER FITNESS

Working with Jodie Becker Fitness on this project has been an absolute pleasure. As Jodie has grown over the years, her focus has shifted to triathlon coaching, and she needed her branding to reflect this.

Since Jodie is the brand, we focused the main design on the JB symbol, her initials. We added a water-like mark, a node to the organic elements of triathlons such as water, bike spools, and road tracks. 

MOOD BOARD

COLOR PALETTE

“Finding Rachel has been so so so beneficial for my business. Her creative genius helped me to establish a brand that is very close to my heart. She truly cares about my success, and it shows in all of our conversations and her work. I would highly recommend her to help you take your brand to new heights.”



-JODIE

LOGO HISTORY

LET'S CHAT!

WANT TO WORK TOGETHER?

PRIMARY LOGO COLOR VARATIONS

PRIMARY LOGO

ICONS

GRAPHIC TEMPLATES

LINEAR VARIATION

SUB-MARK LOGO

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