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Services: Rebrand & Website Redesign

THE SASSY DIETITIAN

BEFORE

COLOR PALETTE

MOOD BOARD

I had such a blast working on this project for Laura, the owner of The Sassy Dietitian. Laura is a Registered Dietitian, and she shares her love of food via healthy recipes and gives people a safe place to learn and ask about nutrition.

Laura came to me because she was struggling with her branding and overall messaging. So, the first thing we needed to do was spice up her logo. Her original logo was missing the "sass" that she is so well known for. After all, her name is Sassy!

Once we established the new branding, it was time to implement this into her website. Her original website was cluttered with content and was difficult to navigate. She wanted her viewers to know who she is and what she offers in a clean, simple, and user-friendly layout.

We also incorporated photos from a brand photoshoot to highlight Laura. People trust Laura, and she is her brand's voice, so it is essential for her to be present throughout her website.

Last but not least, I created branded social media templates. As a result, Laura can seamlessly carry out all of her branding elements on all social media platforms.

We worked together to create a clean and simple design that highlights Laura and her Sassy brand!



AFTER

“Working with Rachel has been such a fun and easy experience. She listened to my requests and took her own knowledge & expertise and ran with it. I love my new website AND my new pictures that she took & edited. Highly recommend if you need a new and/or improved website. She also has great tips on social media which has been helpful. Thanks, Rachel & Reach Creative!”


- LAURA

PRIMARY LOGO

SUB-MARK LOGOS

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